Retail configurator
Automotive retail engine
A configurator that lets a buyer build, see and reserve a car that is not on the floor — so the dealership carries less stock and less overhead.
Loading configurator…
The problem it solves
A showroom can only hold so many cars.
Floor stock is the most expensive thing a dealership owns, and it still only shows a fraction of what the buyer could order.
Stock ties up capital
Every demonstrator on the floor is money parked in an asset that depreciates while it waits.
The buyer never sees their car
They see the trim that happened to be ordered. The colour and wheels they actually want are a swatch on a page.
Overhead scales with space
More variants on display means more floor, more transport, more preparation, more insurance.
How it works
From configuration to a reservation the branch can act on.
The buyer builds the car, sees it lit properly, and reserves it. The dealer receives a build code, not a vague enquiry.
- 01
Build
Paint, wheels, interior and packs, changed in real time on the actual model.
- 02
Inspect
Orbit it, step inside, view it under showroom, night or daylight.
- 03
Price
Options and pricing follow the manufacturer’s own option codes and rules.
- 04
Reserve
A build code and a qualified buyer go to the DMS or CRM, ready for the branch.
- 05
Convert
The salesperson opens the same configuration on the showroom screen and continues the conversation.
What it changes commercially
Less floor, more catalogue.
Fewer demonstrators
Show the full range without holding one of each. Stock decisions follow demand rather than guesswork.
Lower overhead
Less floor space, less transport, less preparation and storage for cars that are only there to be looked at.
Wider effective range
Every colour, wheel and trim combination is available to see, including the ones no branch would ever stock.
Demand you can read
Which builds get configured, and which get abandoned, is data the manufacturer never normally sees.
Where it runs
One engine, three places.
Dealer website
A public configurator that turns browsing into a reservation with a build code attached.
Showroom screen
A large touchscreen beside the real cars, showing everything the floor cannot.
Sales tablet
The salesperson builds it with the customer, then sends the summary before they leave.
Next step
Turn project presentation
into a qualified buyer journey.
A tailored implementation is configured around your project, website, inventory structure, CRM and sales process.
Questions
Answers to the things people ask.
What is an automotive retail configurator?
An automotive retail configurator is a browser-based 3D application that lets a buyer build a specific vehicle — paint, wheels, interior and options — see it lit properly from any angle, and reserve that exact build. The dealer receives a build code and a qualified buyer rather than a vague enquiry.
How does a configurator reduce dealership stock and overhead?
Floor stock is the most expensive thing a dealership owns, and it still only shows a fraction of what a buyer could order. A configurator lets a branch show every paint, wheel and trim combination without holding one of each, so fewer demonstrators tie up capital, less floor space and transport is required, and stock decisions can follow observed demand instead of guesswork.
Can a configurator use our own vehicle models and option codes?
Yes. A client build runs on the manufacturer's own models, with pricing and option rules following the manufacturer's option codes. The demonstration on this site runs on a real vehicle model to show the mechanism; the geometry, materials and rules are swapped for the client's in a production deployment.
Where does a configurator run?
In three places from one engine: a public configurator on the dealer website that turns browsing into a reservation, a large touchscreen in the showroom beside the real cars, and a sales tablet the salesperson builds on with the customer before sending a summary.
Next service
Architectural animations
Camera moves planned as shots, scrubbed on a timeline, approved before a single frame is rendered.
Open shot sequencer →Every service page
carries a working demo, not a screenshot. What you interact with here is the same engine we deploy on client projects — the difference is the model, the data and the branding.
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