Unit explorer
Real-time 3D interactive archviz
Designs unfolding in real time, in the browser. Barriers removed, collaboration supported, decisions made on evidence rather than description.
Loading experience…
What it replaces
Buyers do not need another static project website.
They need to understand the project, identify the right unit, compare options and reach the sales team with clear intent.
Fragmented presentation
Renders, brochures, floor plans, videos and virtual tours are usually spread across disconnected materials.
Unclear unit choice
Buyers struggle to understand floors, views, availability, layouts and trade-offs.
Weak lead context
Sales teams receive enquiries without knowing what the buyer explored, compared or preferred.
The buyer journey
From project discovery to qualified conversation.
The experience moves a buyer from passive browsing into a structured decision path, shortening the sales cycle.
- 01
Explore
Navigate the development visually and understand the project in context.
- 02
Filter
Narrow the inventory by relevant buyer criteria and availability.
- 03
Select
Choose units directly from the building or from structured inventory.
- 04
Inspect
Review unit information, plans, media, views and tour content.
- 05
Convert
Move toward enquiry, appointment or sales-team handoff.
CRM-ready data layer
The objective is not to replace the CRM. It is to enrich it.
Structured buyer behaviour and intent, passed to the systems the sales team already uses.
Buyer activity
Viewed units · Filters used · Saved options · Tour activity · Form actions
Buyer profile
Budget range · Unit preferences · Timing · Purpose · Financing interest
Sales handoff
Lead summary · Sales task · Notes · Appointment · Follow-up context
The sales team receives a buyer with preferences, context and intent — not just a name and a phone number.
Deployment modes
One experience, three sales contexts.
Project website
Public buyer journey embedded into the project or developer website.
Sales gallery
Touchscreen or presentation mode for sales teams and showrooms.
Broker kit
Private branded demo for brokers, agents and international buyers.
Questions
Answers to the things people ask.
What is a real-time 3D interactive archviz application?
A real-time 3D interactive archviz application is a 3D model of a development that runs live in a web browser, so a visitor can orbit the building, filter the available units, select one and inspect its plans, views and availability. Orion & Partners builds these as the buyer-facing layer of a project website, replacing a static gallery of renders with something a buyer can interrogate.
Can the unit availability come from our existing CRM or inventory system?
Yes. The 3D layer reads from the developer's own inventory source, so unit status, floor plans, media and pricing stay in one place. The exact integration depends on the client's CRM, permissions and data structure; a typical first implementation syncs availability and returns enquiries with the buyer's browsing context attached.
Does this replace our CRM?
No. The objective is to enrich the CRM rather than replace it. The experience captures which units a buyer viewed, which filters they used, what they saved and what they enquired about, and passes that to the systems the sales team already uses, so a lead arrives with preferences and intent rather than just a name and a phone number.
Where can an interactive sales experience be deployed?
The same engine runs in three places: embedded in the public project or developer website, as a touchscreen or presentation mode in a sales gallery, and as a private branded demo for brokers, agents and international buyers.
Next service
Automotive retail engine
Every paint, wheel and trim combination, live on the real vehicle. Fewer demonstrators, a wider catalogue.
Open retail configurator →Every service page
carries a working demo, not a screenshot. What you interact with here is the same engine we deploy on client projects — the difference is the model, the data and the branding.
Discuss your project